#teamgrimmy vs #teammoyles hashtag battles!!

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So today was Nick Grimshaw’s first radio 1 breakfast show, taking over from Chris Moyles in a move by Radio 1 to try and attract a younger demographic. In the run up to todays show, the marketing and promotion heavily involved the use of the hashtag #teamgrimmy  allowing people to show their support for the new show. Using this hashtag they got some of Grimmy’s famous friends to show their support including the likes of Justin Bieber, Alexa Chung, Rita Ora and Harry Styles. Not all my cup of tea but they have some big followings on twitter.

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With Chris Moyles having a large and loyal following, the hashtag #teammoyles started for his fans to show that Chris Moyles may be gone, but he’s definitely not forgotten. Using Topsy to compare the number of tweets both the hashtags were getting, it looks like #teammoyles may have come out on top!

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Topsy only measures tweets that includes links and tweets which get retweeted to try and not include tweets by bots, so there will be a lot of tweets by people that didn’t include  links and didn’t get retweets, but this applies to both hashtags so should be pretty representative of how both hashtags did overall.

This is another good example of how when using a hashtag, you have to really think ahead to how people are going to interact with it. There are plenty of examples of where hashtags get hijacked and ripped to shreds and recently the Waitrose hashtag #waitrosereasons was taken over by people taking the mick out of the up-market retailer and although no real harm was done to Waitrose’ reputation (they actually dealt with it pretty well, acknowledging how funny some of the tweets were), it goes to show that marketers really need to be careful when unleashing the power of the hashtag.  I have no doubt that once Grimmy has been going for a while #teammoyles will quieten down and #teamgrimmy will be a good way for fans of the new show to find each other but today, the #teammoyles supporters have definitely made their point on twitter.

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#savethearctic comes to my street

It’s not every day that imaginative environmental campaigning against a global oil giant, effectively employing social media as part of a wider campaign of activities happens on your own door step, but that’s exactly what happened to me today in Edinburgh.

If you weren’t aware, Greenpeace have been running their save the arctic campaign, protesting against Shell’s oil drilling activities in the Arctic. Up until now I didn’t know about the campaign, but as I cycled past the Shell petrol station in Dalry today, I couldn’t really miss it!

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Emblazoned across the roof of the garage was the slogan #savethearctic and what hit me straight away was that this was a hashtag!

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Hashtags have been used in countless protests and demonstrations but seeing this example on my own street really brought home to me how powerful and useful hashtags can be, allowing groups and individuals to track the spread of a story across the web. This is a great example of Greenpeace using social media as part of a wider range of activities, where today they attempted to close down Shell garages across London and Edinburgh. Check out this video of the highlights

I love the imagination and passion used throughout this campaign, with the hashtag #savethearctic and social media right at the core of the activities. From a purely marketing and advertising point of view, other organisations could learn a lot from this campaign.

What are your thoughts on this campaign and what examples of effective or disastrous hashtag usage have you seen? Love to know your thoughts!