#savethearctic comes to my street

It’s not every day that imaginative environmental campaigning against a global oil giant, effectively employing social media as part of a wider campaign of activities happens on your own door step, but that’s exactly what happened to me today in Edinburgh.

If you weren’t aware, Greenpeace have been running their save the arctic campaign, protesting against Shell’s oil drilling activities in the Arctic. Up until now I didn’t know about the campaign, but as I cycled past the Shell petrol station in Dalry today, I couldn’t really miss it!

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Emblazoned across the roof of the garage was the slogan #savethearctic and what hit me straight away was that this was a hashtag!

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Hashtags have been used in countless protests and demonstrations but seeing this example on my own street really brought home to me how powerful and useful hashtags can be, allowing groups and individuals to track the spread of a story across the web. This is a great example of Greenpeace using social media as part of a wider range of activities, where today they attempted to close down Shell garages across London and Edinburgh. Check out this video of the highlights

I love the imagination and passion used throughout this campaign, with the hashtag #savethearctic and social media right at the core of the activities. From a purely marketing and advertising point of view, other organisations could learn a lot from this campaign.

What are your thoughts on this campaign and what examples of effective or disastrous hashtag usage have you seen? Love to know your thoughts!

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