I’m loving the explosion of ‘craft’ beers that are available in bars and shops and one of my favourite brands is definitely Black Isle Brewery. I won’t get sucked into talking too much about what makes a craft beer a craft beer (Check out what BrewDog had to say on that subject here) but I will bore you with what I like about the brand and the product.
The first Black Isle beer I tried was the Blonde which I loved and since then I’ve not been shy of trying out others in the range. I won’t claim to be any kind of beer expert but I know what I like and I really like the beers that Black Isle Brewery make!
I was never really a big fan of beers and lagers previously (as a west country boy I was always much more partial to a cider!) but with the explosion in choice of beers and lagers outside the likes of Carling an Foster’s now available, there really must be something for everyone out there. If you can’t find one you like, you just haven’t tried the right one yet! The Black Isle Brewery Yellowhammer and Blonde are very citrusy, crisp and refreshing. Just what you need when a soft drink simply won’t do.
I’m a big fan of their packaging which uses a similar design across the range but with a simple use of different colours to differentiate their different types of beer. It’s very distinctive on-shelf and I think it gives a nice uniformity and identity.
What Black Isle are up to
Black Isle Brewery are the only organic brewery in Scotland and the whole organic thing is very prominent on their packaging and on their website. Playing the organic card can be a risk if it’s just a positioning ploy, but I get the feeling that with Black Isle it’s genuine. A good example of this is their ‘Highland gardens for bees’ initiative where they are putting their money where their mouth is in fighting the good fight.
Black Isle Brewery are trying to save the planet but by the looks of things they are also trying to have a good time whilst doing it. Jocktoberfest (weirdly not in October?) is their weekend of beer, bands and bratwurst and looks awesome. Now in its third year, it looks like just the right mix of teuchters, wannabe hipsters and beer drinkers to make for a cracking weekend.
On Facebook and Twitter they seem to keep a pretty steady flow of Tweets and Posts including competitions, promotions and engagement with their fans and followers. Googling ‘I hate Black Isle Brewery’ and ‘Black Isle beer is rubbish’ returned a disappointing 0 search results, so they seem to have a good handle on things in Social Media.
Black Isle Brewery sum up
I like the beer, I like the packaging, no one seems to hate them that much online, they do some nice events work and they are genuine about being a force for good in the environment. Whats not to love?!
I’ll be interested to watch how this brand does over the next few years as t’s a very competitive market place and it will be fascinating to see who thrives and who falls by the way-side. The sales and distribution side of things aren’t quite so easy to comment on from the comfort of my sofa, but these factors will undoubtedly have a huge impact.